Background

Many businesses have a need for small websites for a range of reasons, including:

• To market themselves
• For ad-hoc campaigns where the main company/brand website is inflexible or difficult to update
• For competitions and promotions
• A virtual queuing system to manage social distancing
• A quick & easy survey tool

To cater for these needs, whiteGREY developed a Small Website Engine, which enables quick and cost-effective delivery of simple website solutions.

Approach

Our Small Website Engine delivers a range of common:

• Functionality,
• Content types, and
• Layouts

We have created four product sub-types:

• Content only websites to market your business or support ad-hoc campaign needs
• Promotional/Competition websites with single or multi-stage entry forms to support a range of common promotion/competition types
• Virtual queuing system that enables people to enter a ‘virtual queue’ when they enter a physical space (e.g. sampling experience/activation) that has limits on capacity or requires waiting your turn to participate, and
• Mass sampling survey tool to collect quick feedback

You provide your logo, branding guidelines, content and requirements, and our team our team will take care of the rest to create a simple, clean and easy to use digital solution that has the consumer experience at its heart.

Example

Children’s Panadol was planning to run a shopper marketing promotion that gave a free eBook to people who bought selected products, from specific retailers, during the campaign period.

whiteGREY used our Small Website Engine to develop a promotional microsite to support the Children’s Panadol promotion.

The website enabled people to enter their personal details and upload a copy of their receipt. We used AI to scan the receipts and validate that:

• One of the products in the promotion was purchased,
• During the promotional time period.
• At one of the participating retailers, and
• That the receipt was valid.

Upon successful receipt validation, the participant was automatically given a unique code and link to Booktopia to select an eBook of their choice to download.

This solution automated what could otherwise have been a very manual process, and delivered a very user friendly entry mechanic for people participating in the promotion.