Red Rooster – PLate Up
Reclaiming An Iconic Australian Moment By Turning L & P Plates Into Plates Of Fried Chicken
Red Rooster had launched its fried chicken range, which was getting fantastic feedback from customers for its taste and crunchiness. Unfortunately not enough people were aware of the new product range, and therefore sales and footfall weren’t increasing as much as hoped.
We needed to give more young people a reason to try us. We needed to become famous for our Fried Chicken.