CASE STUDY
Powershop – Nobody’s 100% Perfect
A single choice that can have a lasting impact on the natural world around you.
BACKGROUND
As Australia’s greenest power company, Powershop are committed to the environment and ensuring it can be enjoyed by generations to come.
Our task was to evolve the Power You Can Be Proud Of platform to generate improved salience and enable Powershop to be the ‘green’ leader in energy.
TENSION
At a time when people want to take action against climate change but don’t know where to start, how do we demonstrate that choosing Powershop is the step in the right direction that requires minimal effort?
APPROACH
When it comes to being more sustainable, most of us have good intentions, but human nature can make it hard and we understand that nobody’s 100% perfect. Powershop is the ultimate way to ensure that no matter what we do, we’re always doing something positive.
From our flaws to just plan forgetfulness, we highlight the human side of trying to be green via a series of behaviours that our audience can seriously relate to. Moments showing everyday Australian’s doing their best to be green in their own imperfect, human ways.
