Background

Launched in 2003, Tyro is Australia’s fifth largest payments provider, while its banking and lending products continue to grow strongly. As part of their continued growth and expansion, Tyro was taking on a fresh new look with the launch of its first rebrand since 2007.

Being a business bank built on technology, their website is their shopfront, which made the development of a new site a fundamental component of the rebrand.

Tension

Redesign the Tyro website to align with the rebrand ‘Better Business Banking’ and achieve the top 3 goals for the new website:
1. Generate and convert leads
2. Deliver a customer centric user experience
3. Be simple to use, scalable and personalised (where appropriate)

Approach

To deliver a website that balances both brand awareness and lead generation, a thorough discovery and UX phase was undertaken leading into a design that not only delivers on a customer-centric website, but also captures the essence of the new tagline of ‘Better business banking’ across the site while maintaining the focus on generating leads.

Successfully launched in July 2019.